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Using social media to enhance your professional profile

Posted by: Ruth McKinney
26/10/18

Presenting a professional profile used to be a matter of possessing a good CV, looking smart and being well prepared for an interview. With the arrival of social media, you need to ensure that you make a good impression to potential employers here too. It’s therefore vital, prior to entering the job market, that your social media presence reflects the best possible view of your personal and professional brand.

Our WRS experts have put together this short blog to provide you with some advice on steps you can take to enhance your professional profile on social media. 

Professional vs personal

In general, there is usually a clear distinction between your personal and your professional life personas. There is a clear divide between your conduct outside vs inside of work. On social media however, the dividing line between professional and personal becomes blurred. Think carefully about the information you are sharing on any social media feed, even if you consider it to be part of your ‘personal’ profile. Much of what you post on your Facebook, Twitter or Instagram feeds for example, could still be reviewed by a potential employer

Time to socialise

Harnessing the power of social media to enhance your professional presence will help you to stand out from the crowd with prospective employers. These days companies looking to recruit are becoming more and more likely to use social media to do some research on any potential employee. Before you enter the job market, consider running an audit on your social media presence to make sure that your profile information is up-to-date and that any pictures are current and appropriate for use. Check that recent posts or content presents you in the best possible light. Do some research before entering the job market and start to create and share posts and content relevant to your industry. 

LinkedIn is by far the strongest social media tool to build your professional profile, showcase your skills and get noticed by recruiters. Make sure that you clearly demonstrate your transferable skills and broader experience in your profile. Research and identify key words connected to your industry and use them in your profile information too, this will help you catch the attention of recruiters and people looking to hire.

Visibility and privacy

If you’re not using social media to sell your skills and experience as part of your career management process, you are missing out on some great opportunities to leverage your professional reputation. Its universal accessibility is a major strength, but this strength can also present a risk if you are not clear on what you are sharing and who with. If you have concerns over privacy, it is possible to strike a balance between self-promotion to potential employers and maintaining your privacy too. You have the ability to manage your privacy settings on all social media platforms. Take some time to review the settings associated with all of your social media profiles and take control over the information that your audience can see.

Your voice

Once you’re satisfied that all of your social profiles are up-to-date and that your pages contain content that you’re happy to share, you are ready to become part of the conversation. Social media is designed to allow you to interact and connect with like-minded people. Don’t be afraid to comment on an interesting blog post or respond to a conversation thread on Twitter or a discussion on LinkedIn. It’s a great way to engage with a prospective employer and to get yourself noticed.

Making the most of your social presence

Harness the power of social media to enhance your professional profile by using these ideas, don’t miss out on the opportunity to stand-out to employers. By making some simple changes to your social media profiles and feeds, you can easily showcase your skills and experience to help kick-start conversations with recruiters and potential future employers.

WRS is a workforce solutions company, specialising in the maritime, mining, energy, construction and commodities space. Register your CV with us or take a look at our current vacancies. One of our specialist consultants is always on-hand to offer you any help or advice you need to take the next step in your career.








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