Sales Force Effectiveness Manager (Pharmaceutical)

Website WRS - Worldwide Recruitment Solutions

Position: Sales Force Effectiveness Manager
Location: Baghdad
Sector: Pharmaceutical
Open to: local candidates only


Job Purpose

The Sales Force Effectiveness Manager role aims to maximize the efficiency and productivity of the sales force by developing data-driven strategies, improving sales processes, and enhancing the use of digital tools and CRM systems. The role supports commercial management in making data-driven strategic decisions that contribute to achieving sustainable growth and increased profitability.

Key Responsibilities

1. Sales Performance Analysis

  • Analyze sales team performance using key performance indicators to identify gaps and opportunities.
  • Prepare advanced analytical reports on sales performance, product growth, and regional performance.
  • Provide strategic recommendations to improve performance and achieve sales targets.

2. Commercial Data Management & Analysis

  • Develop and manage sales databases, ensuring their accuracy and quality.
  • Build interactive dashboards and analytical reports to support management.
  • Use business intelligence tools to analyze market trends and customer behavior.

3. Sales Systems & Technology Management

  • Oversee CRM systems and improve their utilization within sales teams.
  • Develop tools and technologies for sales performance analysis.
  • Support automation processes in reporting and analytics.

4. Territory & Customer Planning

  • Develop Territory Alignment planning models to ensure optimal resource distribution.
  • Manage Customer Segmentation processes based on sales potential.
  • Improve market coverage and increase the effectiveness of sales visits.

5. Sales Process Improvement

  • Develop and improve sales processes and procedures to ensure operational efficiency.
  • Implement continuous improvement initiatives to increase sales team productivity.
  • Support the execution of sales performance management strategies.

6. Strategic Decision-Making Support

  • Provide analyses and recommendations to senior management to support commercial planning.
  • Participate in developing sales plans and sales forecasts.
  • Collaborate with marketing, finance, and supply chain departments to achieve commercial integration.


Qualifications, Experience & Core Skills

Academic Qualifications

  • Bachelor’s degree in Business Administration, Economics, Marketing, or a closely related field.


Professional Experience

  • 3 to 7 years of experience in Sales Force Effectiveness (SFE) or Sales Operations.
  • Experience with data analysis and business intelligence tools (Advanced Excel, Power BI, Tableau).
  • Experience using CRM systems.


Core Skills

  • Data analysis and decision-making.
  • Sales understanding and performance improvement.
  • Reporting and dashboards.
  • Communication and teamwork.
  • Strategic thinking and attention to detail.
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