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Sales & Marketing Manager

Job description

Sales & Marketing Manager

Reports to:                  CEO
Location:                     Erbil, Iraq
Type of contract:        Permanent

Roles and Responsibilities:
  • Leading and Managing Sales and Marketing Department and team.
  • Preparing the annual budget for Sales and Marketing and submitting it to the Management for approval.
  • Managing budgets and using resources effectively to maximize return on investment.
  • Conducting market research to determine target demographics and trends in luxury real estate and golf course marketing.
  • Coordinating with sales and business development teams to identify new business opportunities and target potential customers.
  • Reviewing customer survey results and feedback to measure customer satisfaction and reporting to Management.
  • Monitoring, measuring and presenting to management the activities and market trends of competitors.
  • Monitoring the activities of rival companies in online marketplaces tracking sales performance while developing new sales strategies.        
  • Conducting research on industry trends and best practices in luxury marketing and branding, staying informed about the latest developments, and informing Management about developments.
  • Monitoring and controlling digital marketing strategies, material preparations, promotions, promotional strategies, market research, advertising areas, data analysis and competitor analysis, developing strategies according to the results.
  • Coordinating multiple marketing initiatives simultaneously.
  • Coordinating with external marketing agents or contractors to carry out marketing initiatives.
  • Coordinating with external marketing agencies or contractors to execute marketing initiatives.
  • Developing partnerships with local businesses and organizations to promote the luxury project to wider audiences.
  • Coordinating with key stakeholders including investors, brokers, and potential buyers.
  • Determine and synchronize strategies across FQC and its subsidiaries.
  • Monitoring the effectiveness of marketing campaigns and determining strategies, submitting them for approval, and implementing strategies after approval.
  • Determining target audiences for FQC and other subsidiaries, developing marketing strategies and developing projects to determine appropriate campaigns, submitting them for approval and implementing the project after approval.
  • Identifying high-profile individuals & industry leaders who will visit the Erbil Hills project effectively and introducing the project to them.
  • Creating marketing materials such as brochures, videos, and web content. 
  • Collaborating with the design team to develop marketing materials compatible with the project's brand identity and message. 
  • Organizing and supervising VIP events, receptions, and engagements to promote the project.
  • Coordinating with the marketing and sales team to plan, organize and execute successful events and conferences.
  • Ensuring all events align with project goals and brand guidelines and provide attendees with exceptional experiences.
  • Identifying and commissioning potential sponsorship programs for the project, negotiating partnership agreements compatible with the project objectives.
  • Identifying innovative sponsorship opportunities.
  • Organizing staff transportation for events and exhibitions or any activities related to FQC and its subsidiaries.
  • Coordinating with internal teams and external partners to ensure that all events and activities run smoothly.
  • General control of our websites (store, blog, forum) and management of marketing area.
  • Creating and managing paid search campaigns (SEM), especially on platforms such as Google Ads and Bing Ads.
  • Search engine optimization (SEO).
  • Working on creating websites using Content Management Systems (such as WordPress, Joomla and Drupal).     
  • Establish and maintain a strong online social network, including social media accounts, real estate website, and listings in luxury real estate and golf course directories.
  • Developing and implementing digital advertising strategies (such as digital advertising platform / email marketing etc.).
  • Analyzing website visitor traffic as a result of analyses made through Google Analytics and project development by sharing improvement requests with the management.
  • Managing social media accounts (such as Facebook, Twitter, etc.) and providing suggestions to the Media and Marketing Manager to increase the number of followers.
  • Using inboard marketing techniques to maintain a strong online presence, including social media accounts, a property website, and listings in luxury real estate and golf course directories (the official advertising or representation of a property).
  • Monitoring Google Ads campaigns (automatically showing on the display advertising network, Google Play, other applications & YouTube)&making recommendations to the Management to increase the performance of return on advertising spend (ROAS).
  • Analyzing website traffic and user behavior via Google Analytics to identify optimization and improvement opportunities.
  • Working in partnership with the web development team to ensure that the project website is optimized for user experience &positive results.
  • Coordinated work with media organizations to increase media visibility and brand awareness.
  • Coordinating statements to media participants, and press releases to public officials to ensure accurate positive promotion of the project.
  • Developing strategies for effective promotion by checking e-bulletin sending plans.
  • Develop public relations strategies to increase the reputation and reliability of the project, submitting them for approval and implementing them after approval.
  • Conducting regular risk assessment studies regarding the project, preparing a precautions plan& reporting to the management. 
  • Conducting regular risk assessment studies in sales and marketing-related project studies, preparing a precaution plan, and reporting it to the management.
  • Providing regular reports to senior management and other stakeholders.
    1. About marketing activities, results and return on investment,
    2. About the company's performance, marketing campaigns and events,
    3. About customer surveys and market research,                    
Requirements & Qualifications:
  • University Degree/business administration or relevant field.
  • Minimum 10 Years of relevant working experience.
  • Sales and Marketing Strategy.
  • Proficiency in Kurdish, Arabic, and English languages.
  • Full knowledge about of Sales & Marketing budgets Prepare
  • Determining and monitoring customer expectations and trends.
  • How to monitor the activities of competitors.
  • Tracking of industry trends and branding practices.

Skills and Abilities:
  • Excellent active listening, negotiation, and presentation skills.
  • Customer Orientation and results-driven.
  • Initiative and Creative thinking.
  • Persuasiveness.
  • Ability to analyze information from different sources.
  • Approachable.
  • Problem Solving
  • Investigation ability
  • Budget Management
  • Research & Development
  • Establishing constructive communication